At Rainmaker Marketing, we offer our clients a huge selection of promotional products.  They can pick and choose from our resources to determine what promotional products they want to embellish with their branding.  Some of the items we have available are common and “boring,” while others are very unique and exciting.  How do you know which promotional products are the most effective, though?
There are a few guidelines to follow when choosing the right promotional products for your business.

• Choose something people will actually use.  Sure, a coffee cup with your company’s logo might not seem very flashy or exciting, but if your client is picking it up day after day for his morning cup of joe, you’re going to make an impression.  Meanwhile, I flashing button worn one day at a trade show will likely be tossed into a drawer or even thrown away, meaning you’re not getting your name in front of anyone!
• Brand the products appropriately.  Are your logo colors blue and white?  If so, then embrace that when you purchase promotional products.  It all plays back into your brand.  The whole purpose of these items is to cement your brand and name in the client’s mind, after all.  Go with professionally designed branding and make the most of the opportunity.
• Choose high-quality promotional products.  Pens can be a cheap source of advertisement, but CHEAP pens don’t make anyone look good.  Read the reviews and make sure you are passing out promotional products that aren’t going to make you look bad when they clog, break, or leak all over your client’s shirt.

The field of promotional products has really exploded in the past several years.  You’ll be amazed at all of the useful products available for branding.  All you need to do is choose the right one for your target market.