Love the ones you’ve got!

Now more than ever the concept of keeping existing customers happy is important. Although some customers may be buying less or using fewer of your services, it is good for both of you to have each other. 

Research indicates that it can cost you eight times as much to gain a new unknown client as it does to keep your existing or gain newly referred clients.

Now is the perfect time to create a plan to keep your clients close to you. 

Identify key clients who provide you with 1) the largest portion of your revenue 2) are growing or diversifying 3) value your expertise 4) are fun to work with.

Earmark resources to work with these clients. Your firm needs to have a “client retention specialist” whose job is to make sure that your clients know how much you value them and to make sure you are delivering beyond expectations. Customers that know you appreciate them will pay more for your product or service and they will remain loyal. Caution: don’t try to upsell; just be fabulous and make your client’s success the priority.

Connect with clients and have some fun. All work and no play makes it all a grind. Clients want to work with people who enjoy what they do. Have fun and be positive. Your clients will love you for it and you will be seen as the person who has the dream job!