It just makes sense!

It just makes sense!

Businesses that leverage the five senses have an edge. Savvy marketers will feed you their brand through your senses (and we’re not just talking about restaurants). We all have a dominant sense; A friend of mine is most influenced by smell. Every time she drives past a bread outlet, even if she doesn't need any bread products, she'll involuntarily pull in and buy something … anything! Likewise, if she smells rotten anything I’m gone for good! 

Sight: Invite customers to take their time absorbing the environment with colorful and pleasing visuals and a welcoming ambiance. Eye catching displays and lighting can make an great impression. If an online visual is compelling enough, your visitor should almost be able to smell it (smell-o-vision)

Smell: Pleasant aromas draw people closer. The smell(s) associated with your business should be interesting and exceed expectations, but never stop your customer dead in their tracks 

Taste: Sometimes you can taste something from a smell (smell often enhances taste) but nothing can match the savoring sensation of a well tasted item. From chocolate to flavored lip balm to a perfectly prepared meal, a tasty morsel brings personal, and often intimate, delight to the recipient  

Sound: Music, water, traffic or conversational noise can be the difference between a hit and run customer and one who lingers, touches, smells and contemplates more, more, more! 

Touch: Very few places forbid touching. If you want someone to buy it, taste it or simply try it, let them touch the merchandise. Of course noses to glass is always a challenge to clean up after!

Hire a professional to package it all up for your business and your customers. Leverage the senses in all your marketing material and deliver on the promise. Caution: be prepared to be overwhelmed by the results!